Top Apparel & Fashion Websites in Australia

Key Insights on Top Apparel & Fashion Websites in Australia on December 2025

As of December 2025, myer.com.au leads Apparel & Fashion in Australia with 15.99M monthly visits. Its audience skews mobile-first (25.17% desktop / 25.17% mobile), and traffic is down month over month -2.84% and up year over year 43.65%. davidjones.com holds second with 9.08M visits and a mobile-leaning mix (31.51% desktop / 68.49% mobile), while shein.com ranks third with 7.75M visits.

Across the leaders, musclenation.org is the most mobile-first (89.65% of visits), whereas karmanow.com is the most desktop-reliant (82.74%). Momentum favors onitsukatiger.com in the latest month (156.36%), while peppermayo.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (100,202.33%), contrasted with williamsshoes.com.au (-5.41%).

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.