Top Wellness Websites in Australia

Key Insights on Top Wellness Websites in Australia on December 2025

As of December 2025, openai.com leads Wellness in Australia with 5.96M monthly visits. Its audience skews desktop-first (61.94% desktop / 61.94% mobile), and traffic is down month over month -23.89% and down year over year -44.89%. nih.gov holds second with 3.36M visits and a mobile-leaning mix (49.19% desktop / 50.81% mobile), while healthline.com ranks third with 2.34M visits.

Across the leaders, hairdressersbrownsbay.co.nz is the most mobile-first (99.91% of visits), whereas nookal.com is the most desktop-reliant (63.35%). Momentum favors planetfitness.com in the latest month (11,567.02%), while gymshark.com shows the steepest pullback. On a yearly view, simple.life posts the strongest expansion (1,027.44%), contrasted with totalwellbeingdiet.com (-65.48%).

Acquisition patterns also differ: openai.com is driven primarily by search, openai.com by direct, and openai.com by referral; overall, 74 of the top 100 sites are direct-led, 23 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.