Top Telecom Websites in Australia

Key Insights on Top Telecom Websites in Australia on December 2025

As of December 2025, telstra.com.au leads Telecom in Australia with 7.26M monthly visits. Its audience skews mobile-first (25.36% desktop / 25.36% mobile), and traffic is up month over month 18.35% and down year over year -15.46%. telstra.com holds second with 6.61M visits and a mobile-leaning mix (29.59% desktop / 70.41% mobile), while samsung.com ranks third with 6.1M visits.

Across the leaders, semtech.com is the most mobile-first (100% of visits), whereas nbnco.net.au is the most desktop-reliant (100%). Momentum favors vodafone.co.nz in the latest month (66,241.07%), while spintel.net.au shows the steepest pullback. On a yearly view, semtech.com posts the strongest expansion (748.69%), contrasted with bigpond.com (-63.22%).

Acquisition patterns also differ: telstra.com.au is driven primarily by search, telstra.com.au by direct, and telstra.com.au by referral; overall, 90 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.