Top Travel & Tourism Websites in Australia

Key Insights on Top Travel & Tourism Websites in Australia on December 2025

As of December 2025, booking.com leads Travel & Tourism in Australia with 11.05M monthly visits. Its audience skews mobile-first (49.22% desktop / 49.22% mobile), and traffic is up month over month 7.72% and down year over year -0.46%. qantas.com holds second with 9.15M visits and a mobile-leaning mix (40.97% desktop / 59.03% mobile), while jetstar.com ranks third with 7.75M visits.

Across the leaders, rainymood.com is the most mobile-first (99.12% of visits), whereas worldtimebuddy.com is the most desktop-reliant (67.78%). Momentum favors rolexsydneyhobart.com in the latest month (5,227.69%), while traveloka.com shows the steepest pullback. On a yearly view, travelandtourworld.com posts the strongest expansion (992.8%), contrasted with time.is (-51.21%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 86 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.