Top Sports Websites in Australia

Key Insights on Top Sports Websites in Australia on December 2025

As of December 2025, theage.com.au leads Sports in Australia with 10.59M monthly visits. Its audience skews mobile-first (26.59% desktop / 26.59% mobile), and traffic is up month over month 3.14% and down year over year -19.37%. espncricinfo.com holds second with 8.95M visits and a mobile-leaning mix (23.93% desktop / 76.07% mobile), while foxsports.com.au ranks third with 5.14M visits.

Across the leaders, planetrugby.com is the most mobile-first (98.79% of visits), whereas supercoach.com.au is the most desktop-reliant (82.62%). Momentum favors filgoal.com in the latest month (1,420.86%), while zerohanger.com shows the steepest pullback. On a yearly view, supercoach.com.au posts the strongest expansion (619.84%), contrasted with sportskeeda.com (-52.67%).

Acquisition patterns also differ: theage.com.au is driven primarily by search, theage.com.au by direct, and theage.com.au by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.