Top Travel & Tourism Websites in Canada

Key Insights on Top Travel & Tourism Websites in Canada on December 2025

As of December 2025, aircanada.com leads Travel & Tourism in Canada with 9.58M monthly visits. Its audience skews desktop-first (50.51% desktop / 50.51% mobile), and traffic is down month over month -17.25% and down year over year -0.79%. booking.com holds second with 5.49M visits and a desktop-leaning mix (54.28% desktop / 45.72% mobile), while expedia.ca ranks third with 5.47M visits.

Across the leaders, sunwingtravelgroup.com is the most mobile-first (98.82% of visits), whereas emirates.com is the most desktop-reliant (77.9%). Momentum favors thetravel.com in the latest month (337.25%), while mtl.org shows the steepest pullback. On a yearly view, frenchbee.com posts the strongest expansion (1,465.21%), contrasted with canada.com (-33.1%).

Acquisition patterns also differ: aircanada.com is driven primarily by search, aircanada.com by direct, and aircanada.com by referral; overall, 93 of the top 100 sites are direct-led, 4 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.