Top Beauty & Cosmetics Websites in Denmark

Key Insights on Top Beauty & Cosmetics Websites in Denmark on December 2025

As of December 2025, matas.dk leads Beauty & Cosmetics in Denmark with 4.35M monthly visits. Its audience skews mobile-first (21.85% desktop / 21.85% mobile), and traffic is down month over month -17.19% and up year over year 29.83%. fragrantica.com holds second with 441.02K visits and a mobile-leaning mix (16.33% desktop / 83.67% mobile), while notino.dk ranks third with 365.49K visits.

Across the leaders, oribe.com is the most mobile-first (100% of visits), whereas myskin.dk is the most desktop-reliant (85.39%). Momentum favors herbatint.com in the latest month (31,572.41%), while essie.com shows the steepest pullback. On a yearly view, glaminatrixcosmetics.com.au posts the strongest expansion (2,744,000%), contrasted with theessencevault.co.uk (-52%).

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 64 of the top 100 sites are direct-led, 21 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.