Top Travel & Tourism Websites in Portugal

Key Insights on Top Travel & Tourism Websites in Portugal on December 2025

As of December 2025, booking.com leads Travel & Tourism in Portugal with 3.46M monthly visits. Its audience skews desktop-first (58.55% desktop / 58.55% mobile), and traffic is down month over month -4.27% and down year over year -1.42%. tripadvisor.pt holds second with 1.43M visits and a mobile-leaning mix (25.74% desktop / 74.26% mobile), while odisseias.com ranks third with 1.04M visits.

Across the leaders, cornwalllive.com is the most mobile-first (99.96% of visits), whereas surfline.com is the most desktop-reliant (83.82%). Momentum favors europeanbestdestinations.com in the latest month (11,775.16%), while ricksteves.com shows the steepest pullback. On a yearly view, portugal.fr posts the strongest expansion (2,746.68%), contrasted with busbud.com (-49.62%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 79 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.