Top Retail Websites in Brazil

Key Insights on Top Retail Websites in Brazil on December 2025

As of December 2025, mercadolivre.com.br leads Retail in Brazil with 182.69M monthly visits. Its audience skews desktop-first (55.35% desktop / 55.35% mobile), and traffic is down month over month -10.13% and up year over year 0.63%. amazon.com.br holds second with 131.31M visits and a mobile-leaning mix (35.53% desktop / 64.47% mobile), while shopee.com.br ranks third with 113.65M visits.

Across the leaders, notebookcheck.info is the most mobile-first (99.66% of visits), whereas livelo.com.br is the most desktop-reliant (64.93%). Momentum favors fiat.com.br in the latest month (110.39%), while adidas.com.br shows the steepest pullback. On a yearly view, xataka.com.br posts the strongest expansion (56,911.87%), contrasted with americanas.com.br (-49.83%).

Acquisition patterns also differ: mercadolivre.com.br is driven primarily by search, mercadolivre.com.br by direct, and mercadolivre.com.br by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.