Top Retail Websites in Indonesia

Key Insights on Top Retail Websites in Indonesia on December 2025

As of December 2025, blibli.com leads Retail in Indonesia with 16.46M monthly visits. Its audience skews mobile-first (33.72% desktop / 33.72% mobile), and traffic is down month over month -4.34% and down year over year -14.53%. qoo10.co.id holds second with 15.23M visits and a mobile-leaning mix (0.26% desktop / 99.74% mobile), while samsung.com ranks third with 7.56M visits.

Across the leaders, cocoapproved.com is the most mobile-first (99.83% of visits), whereas shoescompany.com is the most desktop-reliant (76.5%). Momentum favors cocoapproved.com in the latest month (613,713.9%), while teepublic.com shows the steepest pullback. On a yearly view, shoescompany.com posts the strongest expansion (604,904.6%), contrasted with shp.ee (-65.54%).

Acquisition patterns also differ: blibli.com is driven primarily by search, blibli.com by direct, and blibli.com by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.