Top Retail Websites in Mexico

Key Insights on Top Retail Websites in Mexico on December 2025

As of December 2025, amazon.com.mx leads Retail in Mexico with 98.86M monthly visits. Its audience skews mobile-first (35.48% desktop / 35.48% mobile), and traffic is down month over month -16.76% and down year over year -12.13%. mercadolibre.com.mx holds second with 82.57M visits and a mobile-leaning mix (45.65% desktop / 54.35% mobile), while promodescuentos.com ranks third with 27.75M visits.

Across the leaders, shein.com is the most mobile-first (97.4% of visits), whereas mercadolibre.com.mx is the most desktop-reliant (45.65%). Momentum favors underarmour.com.mx in the latest month (247.49%), while lg.com shows the steepest pullback. On a yearly view, shein.com posts the strongest expansion (328.29%), contrasted with shopee.com.mx (-40.06%).

Acquisition patterns also differ: amazon.com.mx is driven primarily by search, amazon.com.mx by direct, and amazon.com.mx by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.