Top Retail Websites in Sweden

Key Insights on Top Retail Websites in Sweden on December 2025

As of December 2025, ica.se leads Retail in Sweden with 15.38M monthly visits. Its audience skews mobile-first (12.46% desktop / 12.46% mobile), and traffic is up month over month 23.9% and up year over year 4.69%. amazon.se holds second with 14.94M visits and a mobile-leaning mix (36.74% desktop / 63.26% mobile), while elgiganten.se ranks third with 13.06M visits.

Across the leaders, hobbii.se is the most mobile-first (96.75% of visits), whereas tradera.com is the most desktop-reliant (50.01%). Momentum favors rituals.com in the latest month (302.28%), while booztlet.com shows the steepest pullback. On a yearly view, ginatricot.com posts the strongest expansion (194.46%), contrasted with matsmart.se (-21.35%).

Acquisition patterns also differ: ica.se is driven primarily by search, ica.se by direct, and ica.se by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.