Top Retail Websites in Austria

Key Insights on Top Retail Websites in Austria on December 2025

As of December 2025, amazon.de leads Retail in Austria with 35.26M monthly visits. Its audience skews mobile-first (37.9% desktop / 37.9% mobile), and traffic is down month over month -20.11% and down year over year -12.74%. hofer.at holds second with 5.23M visits and a mobile-leaning mix (15.32% desktop / 84.68% mobile), while mediamarkt.at ranks third with 3.69M visits.

Across the leaders, madamecuisine.de is the most mobile-first (98.22% of visits), whereas vinted.at is the most desktop-reliant (76.92%). Momentum favors gewinnspielverzeichnis.at in the latest month (4,905.73%), while otto.de shows the steepest pullback. On a yearly view, rewe-group.at posts the strongest expansion (246.86%), contrasted with ottoversand.at (-43.43%).

Acquisition patterns also differ: amazon.de is driven primarily by search, amazon.de by direct, and amazon.de by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.