Top Retail Websites in Thailand

Key Insights on Top Retail Websites in Thailand on December 2025

As of December 2025, shopee.co.th leads Retail in Thailand with 62.76M monthly visits. Its audience skews mobile-first (43.93% desktop / 43.93% mobile), and traffic is up month over month 7.57% and down year over year -16.03%. lazada.co.th holds second with 28.05M visits and a mobile-leaning mix (32.23% desktop / 67.77% mobile), while khaosod.co.th ranks third with 6.53M visits.

Across the leaders, redwhitemobile.com is the most mobile-first (100% of visits), whereas amway.co.th is the most desktop-reliant (90.49%). Momentum favors jacquielawson.com in the latest month (98,084.11%), while invol.co shows the steepest pullback. On a yearly view, royalmint.com posts the strongest expansion (35,854.75%), contrasted with mercular.com (-72.4%).

Acquisition patterns also differ: shopee.co.th is driven primarily by search, shopee.co.th by direct, and shopee.co.th by referral; overall, 85 of the top 100 sites are direct-led, 13 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.