Top Retail Websites in Ethiopia

Key Insights on Top Retail Websites in Ethiopia on December 2025

As of December 2025, aliexpress.com leads Retail in Ethiopia with 147.68K monthly visits. Its audience skews desktop-first (96.65% desktop / 96.65% mobile), and traffic is up month over month 35.12% and up year over year 27.86%. unsplash.com holds second with 35.52K visits and a desktop-leaning mix (100% desktop / 0% mobile), while samsung.com ranks third with 33.96K visits.

Across the leaders, marvel.com is the most mobile-first (79.83% of visits), whereas unsplash.com is the most desktop-reliant (100%). Momentum favors tcl.com in the latest month (1,497.18%), while nordstromrack.com shows the steepest pullback. On a yearly view, debenhams.com posts the strongest expansion (259,400%), contrasted with target.com (-66.3%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 59 of the top 100 sites are direct-led, 35 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.