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Top Retail Websites in Colombia

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

  • All Industries
  • Accounting & Auditing
  • Adult
  • Advertising & Marketing
  • Aerospace & Defense
  • Agriculture
  • Airlines
  • Apparel & Fashion
  • Architecture
  • Automotive
  • Banking
  • Beauty & Cosmetics
  • Biotech
  • Ceramics & Pottery
  • Chemicals
  • Civil Engineering
  • Comics & Animation
  • Computer & Video Games
  • Computer Hardware
  • Computer Software & Development
  • Computers & Electronics
  • Construction & Maintenance
  • Consulting
  • Consumer Electronics
  • Crafts
  • Customer Services
  • Design
  • Distance Learning
  • Ecology & Environment
  • Education
  • Entertainment
  • Equipment & Supplies
  • Events Services
  • Facilities Services
  • Farms & Ranches
  • Finance
  • Fishery
  • Food & Beverages
  • Foreign Language
  • Furniture
  • Gambling
  • Government
  • Graphic Design
  • Healthcare
  • Hospitality
  • Human Resources
  • Import & Export
  • Information Technology
  • Insurance
  • Investment
  • Jewelry & Luxury Products
  • Legal
  • Libraries
  • Machinery
  • Mail & Package Delivery
  • Manufacturing
  • Maritime
  • Market Research
  • Mass Media
  • Medical Devices & Equipment
  • Mental Health
  • Metals & Mining
  • Military
  • Museums
  • Music
  • Nanotechnology
  • Newspapers
  • Nonprofit Organizations
  • Oil & Gas
  • Online Services
  • Outsourcing
  • Packaging & Containers
  • Performing Arts
  • Pharmaceuticals
  • Photography
  • Plastics & Polymers
  • Political Organizations
  • Printing
  • Public Policy
  • Public Relations
  • Public Safety
  • Public Utility
  • Publishing
  • Real Estate
  • Recreational Facilities
  • Recruitment & Staffing
  • Reference
  • Religion & Belief
  • Renewable Energy
  • Restaurants
  • Retail
  • Science
  • Security Products & Services
  • Social & Charitable Organizations
  • Sporting Goods
  • Sports
  • Telecom
  • Textiles & Nonwovens
  • Tobacco
  • Training & Certification
  • Transportation & Logistics
  • Travel & Tourism
  • Tv & Movies
  • Venture Capital
  • Veterinary
  • Visual Art
  • Warehousing
  • Wellness
  • Wholesalers & Liquidators
  • Wine & Spirits
  • Writing & Editing Services
  • World
  • United States
  • United Kingdom
  • Australia
  • France
  • Canada
  • Spain
  • India
  • Germany
  • Italy
  • Brazil
  • Afghanistan
  • Aland
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua And Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bonaire, Sint Eustatius And Saba
  • Bosnia And Herzegovina
  • Botswana
  • Bouvet Island
  • British Indian Ocean Territory
  • British Virgin Islands
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos Islands
  • Colombia
  • Comoros
  • Cook Islands
  • Costa Rica
  • Cote d'Ivoire
  • Croatia
  • Curacao
  • Cyprus
  • Czech Republic
  • Democratic Republic Of The Congo
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • East Timor
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Faroes
  • Fiji
  • Finland
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guernsey
  • Guinea
  • Guinea Bissau
  • Guyana
  • Haiti
  • Heard Island And McDonald Islands
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • Indonesia
  • Iraq
  • Ireland
  • Isle Of Man
  • Israel
  • Jamaica
  • Japan
  • Jersey
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Republic Of The Congo
  • Reunion
  • Romania
  • Russia
  • Rwanda
  • Saint Barthelemy
  • Saint Helena
  • Saint Kitts And Nevis
  • Saint Lucia
  • Saint Martin
  • Saint Pierre and Miquelon
  • Saint Vincent And The Grenadines
  • Samoa
  • San Marino
  • Sao Tome And Principe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia And The South Sandwich Islands
  • South Korea
  • South Sudan
  • Sri Lanka
  • Suriname
  • Svalbard And Jan Mayen
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Togo
  • Tokelau
  • Tonga
  • Trinidad And Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Turks And Caicos Islands
  • Tuvalu
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United States Virgin Islands
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis And Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe

Most Visited Retail Websites in Colombia, Updated December 2025

December 2025
Domain
Visits
Desktop share
Mobile share
MoM
YoY
Main Traffic Source
Sortable
mercadolibre.com.comercadolibre.com.co
24.27M
38.11%9.25M
61.89%15.02M
↓17.31%
↓6.4%
Direct
falabella.com.cofalabella.com.co
11.44M
18.7%2.14M
81.3%9.3M
↑1.38%
↑2.9%
Direct
exito.comexito.com
9.86M
15.5%1.53M
84.5%8.34M
↓4.07%
↑7.25%
Direct
homecenter.com.cohomecenter.com.co
8.92M
18.46%1.65M
81.54%7.27M
↓12.9%
↑15.36%
Direct
aliexpress.comaliexpress.com
8.62M
33.37%2.87M
66.63%5.74M
↓11.31%
↓13.9%
Direct
alkosto.comalkosto.com
8.01M
15.37%1.23M
84.63%6.78M
↓16.03%
↑3.79%
Direct
samsung.comsamsung.com
4.7M
7.99%375.76K
92.01%4.33M
↑23.79%
↓1.93%
Direct
xbox.comxbox.com
4.58M
33.14%1.52M
66.86%3.06M
↑30.37%
↓20.39%
Direct
shein.comshein.com
4.34M
2.03%88.3K
97.97%4.25M
↓28.81%
↑454.78%
Direct
addi.comaddi.com
4.23M
18.45%781.34K
81.55%3.45M
↑8.29%
↑26%
Direct
cruzverde.com.cocruzverde.com.co
2.61M
14.67%382.93K
85.33%2.23M
↓19.05%
↑61.07%
Direct
dafiti.com.codafiti.com.co
2.56M
19.63%502.05K
80.37%2.05M
↑13.35%
↓9.35%
Direct
ebay.comebay.com
2.46M
35.7%878.94K
64.3%1.58M
↓24%
↑3.47%
Direct
olimpica.comolimpica.com
2.26M
10.82%244.59K
89.18%2.02M
↓1.49%
↑11.49%
Direct
ktronix.comktronix.com
2.13M
17.16%365.2K
82.84%1.76M
↓9.66%
↓9.87%
Direct
farmatodo.com.cofarmatodo.com.co
2.12M
13.52%286.9K
86.48%1.83M
↓20.2%
↑11.19%
Direct
hm.comhm.com
2.09M
11.17%233.41K
88.83%1.86M
↑85.34%
↓17.05%
Direct
larebajavirtual.comlarebajavirtual.com
2M
10.19%203.54K
89.81%1.79M
↑4.61%
↑16.96%
Direct
velez.com.covelez.com.co
1.97M
14.03%276.43K
85.97%1.69M
↑36.93%
↑26.41%
Direct
adidas.coadidas.co
1.94M
26.99%524.51K
73.01%1.42M
↓38.46%
↑2.73%
Direct

More data. Sharper moves. Faster growth.

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Traffic Overview

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Market Benchmarking

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AI Traffic

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Retail Websites in Colombia on December 2025

As of December 2025, mercadolibre.com.co leads Retail in Colombia with 24.27M monthly visits. Its audience skews mobile-first (38.11% desktop / 38.11% mobile), and traffic is down month over month -17.31% and down year over year -6.4%. falabella.com.co holds second with 11.44M visits and a mobile-leaning mix (18.7% desktop / 81.3% mobile), while exito.com ranks third with 9.86M visits.

Across the leaders, fatcoupon.com is the most mobile-first (99.66% of visits), whereas lovense.com is the most desktop-reliant (80.05%). Momentum favors lego.com in the latest month (635.84%), while oppo.com shows the steepest pullback. On a yearly view, fatcoupon.com posts the strongest expansion (2,624.53%), contrasted with inmanga.com (-66.02%).

Acquisition patterns also differ: mercadolibre.com.co is driven primarily by search, mercadolibre.com.co by direct, and mercadolibre.com.co by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

FAQs About The Most Popular Retail Websites in Colombia

Which is the top Retail website in Colombia?

Which is the second most popular Retail website in Colombia?

What are the TOP-10 most visited Retail websites in Colombia?

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