Top Retail Websites in Colombia

Key Insights on Top Retail Websites in Colombia on December 2025

As of December 2025, mercadolibre.com.co leads Retail in Colombia with 24.27M monthly visits. Its audience skews mobile-first (38.11% desktop / 38.11% mobile), and traffic is down month over month -17.31% and down year over year -6.4%. falabella.com.co holds second with 11.44M visits and a mobile-leaning mix (18.7% desktop / 81.3% mobile), while exito.com ranks third with 9.86M visits.

Across the leaders, fatcoupon.com is the most mobile-first (99.66% of visits), whereas lovense.com is the most desktop-reliant (80.05%). Momentum favors lego.com in the latest month (635.84%), while oppo.com shows the steepest pullback. On a yearly view, fatcoupon.com posts the strongest expansion (2,624.53%), contrasted with inmanga.com (-66.02%).

Acquisition patterns also differ: mercadolibre.com.co is driven primarily by search, mercadolibre.com.co by direct, and mercadolibre.com.co by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.