Top Apparel & Fashion Websites in Austria

Key Insights on Top Apparel & Fashion Websites in Austria on December 2025

As of December 2025, zalando.at leads Apparel & Fashion in Austria with 2.61M monthly visits. Its audience skews mobile-first (31.72% desktop / 31.72% mobile), and traffic is down month over month -27.59% and down year over year -23.17%. hm.com holds second with 1.01M visits and a mobile-leaning mix (23.4% desktop / 76.6% mobile), while zara.com ranks third with 657.56K visits.

Across the leaders, napogloves.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (81.27%). Momentum favors girotti.de in the latest month (37,963.56%), while humanic.net shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (122,169.4%), contrasted with styleupyourlife.at (-70.55%).

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.