Top Travel & Tourism Websites in Malta

Key Insights on Top Travel & Tourism Websites in Malta on December 2025

As of December 2025, booking.com leads Travel & Tourism in Malta with 179.34K monthly visits. Its audience skews desktop-first (95.31% desktop / 95.31% mobile), and traffic is down month over month -27.88% and up year over year 13.16%. ryanair.com holds second with 125.52K visits and a desktop-leaning mix (88.72% desktop / 11.28% mobile), while skyscanner.net ranks third with 61.93K visits.

Across the leaders, italianway.house is the most mobile-first (100% of visits), whereas bsl.com.mt is the most desktop-reliant (100%). Momentum favors italianway.house in the latest month (3,702.86%), while moonstride.com shows the steepest pullback. On a yearly view, moonstride.com posts the strongest expansion (14,831.3%), contrasted with airmalta.com (-79.83%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 66 of the top 100 sites are direct-led, 22 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.