Top Travel & Tourism Websites in Spain

Key Insights on Top Travel & Tourism Websites in Spain on December 2025

As of December 2025, booking.com leads Travel & Tourism in Spain with 18.18M monthly visits. Its audience skews mobile-first (37.29% desktop / 37.29% mobile), and traffic is down month over month -8.51% and down year over year -2.67%. renfe.com holds second with 8.18M visits and a mobile-leaning mix (21.8% desktop / 78.2% mobile), while skyscanner.es ranks third with 7.3M visits.

Across the leaders, kkday.com is the most mobile-first (99.91% of visits), whereas airbnb.es is the most desktop-reliant (43.93%). Momentum favors snow-forecast.com in the latest month (159.33%), while escapadarural.com shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (4,898.23%), contrasted with escapadarural.com (-31.92%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.