Top Travel & Tourism Websites in the United Arab Emirates

Key Insights on Top Travel & Tourism Websites in the United Arab Emirates on December 2025

As of December 2025, booking.com leads Travel & Tourism in the United Arab Emirates with 2.28M monthly visits. Its audience skews mobile-first (48.9% desktop / 48.9% mobile), and traffic is down month over month -1.38% and down year over year -7.37%. skyscanner.ae holds second with 1.63M visits and a mobile-leaning mix (38.16% desktop / 61.84% mobile), while airarabia.com ranks third with 1.5M visits.

Across the leaders, thenotsoinnocentsabroad.com is the most mobile-first (100% of visits), whereas alhind.com is the most desktop-reliant (100%). Momentum favors thenotsoinnocentsabroad.com in the latest month (57,946.06%), while trivago.ae shows the steepest pullback. On a yearly view, atlantisphototreasures.com posts the strongest expansion (25,050.82%), contrasted with whatson.ae (-85.37%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.