Top Travel & Tourism Websites in Panama

Key Insights on Top Travel & Tourism Websites in Panama on December 2025

As of December 2025, booking.com leads Travel & Tourism in Panama with 119.36K monthly visits. Its audience skews desktop-first (80.8% desktop / 80.8% mobile), and traffic is down month over month -1.43% and down year over year -26.99%. airbnb.com.pa holds second with 37.34K visits and a desktop-leaning mix (85.85% desktop / 14.15% mobile), while wingo.com ranks third with 34.85K visits.

Across the leaders, viajesmaxitours.com is the most mobile-first (100% of visits), whereas kayak.com is the most desktop-reliant (100%). Momentum favors recorriendopanama.com in the latest month (4,352.51%), while hoteles.com shows the steepest pullback. On a yearly view, sabre.com posts the strongest expansion (2,932.17%), contrasted with satena.com (-75.68%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.