Top Travel & Tourism Websites in Taiwan

Key Insights on Top Travel & Tourism Websites in Taiwan on December 2025

As of December 2025, trip.com leads Travel & Tourism in Taiwan with 7.87M monthly visits. Its audience skews desktop-first (50.39% desktop / 50.39% mobile), and traffic is down month over month -0.47% and up year over year 41.67%. klook.com holds second with 5.06M visits and a mobile-leaning mix (41.76% desktop / 58.24% mobile), while agoda.com ranks third with 4.6M visits.

Across the leaders, shangri-la.com is the most mobile-first (95.98% of visits), whereas japanican.com is the most desktop-reliant (87.9%). Momentum favors zoebitalk.com in the latest month (2,090.59%), while visitkorea.or.kr shows the steepest pullback. On a yearly view, uptogo.com.tw posts the strongest expansion (268.66%), contrasted with eatmary.net (-61.89%).

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 70 of the top 100 sites are direct-led, 28 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.