Top Travel & Tourism Websites in Japan

Key Insights on Top Travel & Tourism Websites in Japan on December 2025

As of December 2025, jreast.co.jp leads Travel & Tourism in Japan with 22.14M monthly visits. Its audience skews mobile-first (15.3% desktop / 15.3% mobile), and traffic is up month over month 28.27% and up year over year 5.21%. jr-central.co.jp holds second with 14.89M visits and a mobile-leaning mix (16.26% desktop / 83.74% mobile), while tokyodisneyresort.jp ranks third with 11.41M visits.

Across the leaders, chaji.jp is the most mobile-first (100% of visits), whereas airbnb.com is the most desktop-reliant (71.52%). Momentum favors vrbo.com in the latest month (8,099.97%), while limousinebus.co.jp shows the steepest pullback. On a yearly view, vrbo.com posts the strongest expansion (742.96%), contrasted with travel.co.jp (-60.51%).

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 72 of the top 100 sites are direct-led, 27 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.