Top Travel & Tourism Websites in the Netherlands

Key Insights on Top Travel & Tourism Websites in the Netherlands on December 2025

As of December 2025, ns.nl leads Travel & Tourism in the Netherlands with 14.67M monthly visits. Its audience skews mobile-first (19.61% desktop / 19.61% mobile), and traffic is up month over month 66.25% and down year over year -11.4%. booking.com holds second with 10.79M visits and a mobile-leaning mix (44.14% desktop / 55.86% mobile), while anwb.nl ranks third with 9.7M visits.

Across the leaders, westtoer.be is the most mobile-first (99.83% of visits), whereas komoot.com is the most desktop-reliant (56.73%). Momentum favors wintersportweerman.nl in the latest month (4,067.53%), while polarsteps.com shows the steepest pullback. On a yearly view, westtoer.be posts the strongest expansion (147.78%), contrasted with sneeuwhoogte.nl (-50.69%).

Acquisition patterns also differ: ns.nl is driven primarily by search, ns.nl by direct, and ns.nl by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.