Top Apparel & Fashion Websites in Spain

Key Insights on Top Apparel & Fashion Websites in Spain on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Spain with 35.94M monthly visits. Its audience skews mobile-first (6.76% desktop / 6.76% mobile), and traffic is up month over month 10.9% and up year over year 112.24%. zalando.es holds second with 8.17M visits and a mobile-leaning mix (26.19% desktop / 73.81% mobile), while zara.com ranks third with 7.46M visits.

Across the leaders, hellowesew.com is the most mobile-first (99.1% of visits), whereas karmanow.com is the most desktop-reliant (87.06%). Momentum favors etam.es in the latest month (164.34%), while levi.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (104,527.13%), contrasted with spartoo.es (-37.83%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.