Top Beauty & Cosmetics Websites in Japan

Key Insights on Top Beauty & Cosmetics Websites in Japan on December 2025

As of December 2025, lipscosme.com leads Beauty & Cosmetics in Japan with 6.56M monthly visits. Its audience skews mobile-first (8.61% desktop / 8.61% mobile), and traffic is down month over month -1.04% and down year over year -7.41%. shiseido.co.jp holds second with 5.85M visits and a mobile-leaning mix (6.18% desktop / 93.82% mobile), while cosme.com ranks third with 2.69M visits.

Across the leaders, ishapebrows.com is the most mobile-first (100% of visits), whereas gabrielcosmeticsinc.com is the most desktop-reliant (100%). Momentum favors e-sebiro.com in the latest month (30,091.99%), while addiction-beauty.com shows the steepest pullback. On a yearly view, gabrielcosmeticsinc.com posts the strongest expansion (16,807.65%), contrasted with kurase.com (-76.48%).

Acquisition patterns also differ: lipscosme.com is driven primarily by search, lipscosme.com by direct, and lipscosme.com by referral; overall, 50 of the top 100 sites are direct-led, 48 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.