Top Apparel & Fashion Websites in Japan

Key Insights on Top Apparel & Fashion Websites in Japan on December 2025

As of December 2025, mercari.com leads Apparel & Fashion in Japan with 72.19M monthly visits. Its audience skews desktop-first (51.35% desktop / 51.35% mobile), and traffic is up month over month 1.32% and down year over year -12.64%. zozo.jp holds second with 30.15M visits and a mobile-leaning mix (22.1% desktop / 77.9% mobile), while uniqlo.com ranks third with 20.14M visits.

Across the leaders, doublemonk.com is the most mobile-first (99.92% of visits), whereas kind.co.jp is the most desktop-reliant (67.94%). Momentum favors ccilu.jp in the latest month (2,062.51%), while yomsubi.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (391,774.3%), contrasted with moncler.com (-45.06%).

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 78 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.