Top Apparel & Fashion Websites in Greece

Key Insights on Top Apparel & Fashion Websites in Greece on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Greece with 3.65M monthly visits. Its audience skews mobile-first (9.68% desktop / 9.68% mobile), and traffic is down month over month -19.43% and up year over year 10.05%. zara.com holds second with 2.26M visits and a mobile-leaning mix (22.86% desktop / 77.14% mobile), while epapoutsia.gr ranks third with 1.7M visits.

Across the leaders, valentinacalzaturefirenze.com is the most mobile-first (100% of visits), whereas massimodutti.com is the most desktop-reliant (40.15%). Momentum favors valentinacalzaturefirenze.com in the latest month (215,952.17%), while yesstyle.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (157,772.73%), contrasted with remixshop.com (-60.98%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.