Top Apparel & Fashion Websites in Romania

Key Insights on Top Apparel & Fashion Websites in Romania on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Romania with 4.47M monthly visits. Its audience skews mobile-first (7.48% desktop / 7.48% mobile), and traffic is down month over month -7.04% and up year over year 86.1%. hm.com holds second with 1.91M visits and a mobile-leaning mix (11.12% desktop / 88.88% mobile), while sinsay.com ranks third with 1.86M visits.

Across the leaders, tokyokawaiilife.com is the most mobile-first (100% of visits), whereas gomez.ro is the most desktop-reliant (48.42%). Momentum favors tokyokawaiilife.com in the latest month (307,048.56%), while mangooutlet.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (118,510.33%), contrasted with mohito.com (-57.79%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.