Top Apparel & Fashion Websites in Poland

Key Insights on Top Apparel & Fashion Websites in Poland on December 2025

As of December 2025, zalando.pl leads Apparel & Fashion in Poland with 11.57M monthly visits. Its audience skews mobile-first (33.44% desktop / 33.44% mobile), and traffic is down month over month -30.53% and up year over year 0.71%. vinted.pl holds second with 10.5M visits and a desktop-leaning mix (58.94% desktop / 41.06% mobile), while shein.com ranks third with 6.86M visits.

Across the leaders, fazymazy.com is the most mobile-first (99.29% of visits), whereas vinted.pl is the most desktop-reliant (58.94%). Momentum favors fazymazy.com in the latest month (2,667.91%), while coccodrillo.eu shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (75,561.16%), contrasted with cropp.com (-36.07%).

Acquisition patterns also differ: zalando.pl is driven primarily by search, zalando.pl by direct, and zalando.pl by referral; overall, 98 of the top 100 sites are direct-led, 1 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.