Top Apparel & Fashion Websites in Israel

Key Insights on Top Apparel & Fashion Websites in Israel on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Israel with 2.81M monthly visits. Its audience skews mobile-first (16.28% desktop / 16.28% mobile), and traffic is up month over month 55.1% and up year over year 41.62%. hm.com holds second with 1.1M visits and a mobile-leaning mix (15.71% desktop / 84.29% mobile), while zara.com ranks third with 790.13K visits.

Across the leaders, m-kae.com is the most mobile-first (100% of visits), whereas macys.com is the most desktop-reliant (87.54%). Momentum favors polene-paris.com in the latest month (8,651.49%), while zoatlv.co.il shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (17,238.35%), contrasted with arlettie.com (-59.16%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 88 of the top 100 sites are direct-led, 11 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.