Top Apparel & Fashion Websites in Kenya

Key Insights on Top Apparel & Fashion Websites in Kenya on December 2025

As of December 2025, threads.com leads Apparel & Fashion in Kenya with 149.13K monthly visits. Its audience skews desktop-first (53.55% desktop / 53.55% mobile), and traffic is up month over month 4.34% and up year over year 17,068.91%. shein.com holds second with 65.19K visits and a mobile-leaning mix (35.98% desktop / 64.02% mobile), while macys.com ranks third with 20.31K visits.

Across the leaders, soufeel.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (100%). Momentum favors fitflop.com in the latest month (5,952.17%), while merchbar.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (17,068.91%), contrasted with onthatass.com (-83.34%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 84 of the top 100 sites are direct-led, 14 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.