Top Apparel & Fashion Websites in Rwanda

Key Insights on Top Apparel & Fashion Websites in Rwanda on December 2025

As of December 2025, threads.com leads Apparel & Fashion in Rwanda with 11.62K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 9.78% and up year over year 42,106.86%. shein.com holds second with 10.01K visits and a desktop-leaning mix (99.1% desktop / 0.9% mobile), while asos.com ranks third with 2.72K visits.

Across the leaders, zalando.be is the most mobile-first (100% of visits), whereas threads.com is the most desktop-reliant (100%). Momentum favors endclothing.com in the latest month (2,513.73%), while meshki.com.au shows the steepest pullback. On a yearly view, chanel.com posts the strongest expansion (181,600%), contrasted with rw-co.com (-77.57%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 47 of the top 107 sites are direct-led, 42 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.