Top Apparel & Fashion Websites in Norway

Key Insights on Top Apparel & Fashion Websites in Norway on December 2025

As of December 2025, zalando.no leads Apparel & Fashion in Norway with 2.61M monthly visits. Its audience skews mobile-first (42.14% desktop / 42.14% mobile), and traffic is down month over month -22.09% and up year over year 7.52%. hm.com holds second with 1.19M visits and a mobile-leaning mix (36.02% desktop / 63.98% mobile), while ginatricot.com ranks third with 1.17M visits.

Across the leaders, dundasfootwear.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (90.52%). Momentum favors thrifted.com in the latest month (21,346.04%), while tights.no shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (196,137.38%), contrasted with lightinthebox.com (-43.95%).

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 86 of the top 100 sites are direct-led, 8 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.