Top Beauty & Cosmetics Websites in Poland

Key Insights on Top Beauty & Cosmetics Websites in Poland on December 2025

As of December 2025, rossmann.pl leads Beauty & Cosmetics in Poland with 8.8M monthly visits. Its audience skews mobile-first (18.06% desktop / 18.06% mobile), and traffic is down month over month -4.37% and up year over year 11.69%. notino.pl holds second with 6.39M visits and a mobile-leaning mix (25.26% desktop / 74.74% mobile), while hebe.pl ranks third with 4.44M visits.

Across the leaders, parfumo.net is the most mobile-first (99.95% of visits), whereas avon.com is the most desktop-reliant (73.84%). Momentum favors wizazsklep.pl in the latest month (19,648.85%), while onlybio.life shows the steepest pullback. On a yearly view, melbest.pl posts the strongest expansion (4,169.69%), contrasted with lookfantastic.pl (-72.22%).

Acquisition patterns also differ: rossmann.pl is driven primarily by search, rossmann.pl by direct, and rossmann.pl by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.