Top Beauty & Cosmetics Websites in Rwanda

Key Insights on Top Beauty & Cosmetics Websites in Rwanda on December 2025

As of December 2025, fragrantica.com leads Beauty & Cosmetics in Rwanda with 1.26K monthly visits. Its audience skews desktop-first (93.19% desktop / 93.19% mobile), and traffic is up month over month 7.22% and up year over year 209.25%. sephora.com holds second with 1.11K visits and a desktop-leaning mix (90.89% desktop / 9.11% mobile), while elidyrct.ac.uk ranks third with 560 visits.

Across the leaders, rituals.com is the most mobile-first (100% of visits), whereas elidyrct.ac.uk is the most desktop-reliant (100%). Momentum favors perfectcorp.com in the latest month (376.92%), while ulta.com shows the steepest pullback. On a yearly view, perfumeonline.ca posts the strongest expansion (18,300%), contrasted with kiehls.com (-87.92%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 15 of the top 66 sites are direct-led, 37 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.