Top Beauty & Cosmetics Websites in Belgium

Key Insights on Top Beauty & Cosmetics Websites in Belgium on December 2025

As of December 2025, iciparisxl.be leads Beauty & Cosmetics in Belgium with 838.98K monthly visits. Its audience skews mobile-first (26.36% desktop / 26.36% mobile), and traffic is down month over month -22.85% and up year over year 1.25%. salonkee.be holds second with 467.95K visits and a mobile-leaning mix (25.33% desktop / 74.67% mobile), while fragrantica.com ranks third with 441.42K visits.

Across the leaders, refectocil.at is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (66.5%). Momentum favors filorga.com in the latest month (10,639.66%), while douglas.nl shows the steepest pullback. On a yearly view, gruum.com posts the strongest expansion (25,895.8%), contrasted with beaute-test.com (-60.7%).

Acquisition patterns also differ: iciparisxl.be is driven primarily by search, iciparisxl.be by direct, and iciparisxl.be by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.