Top Beauty & Cosmetics Websites in Vietnam

Key Insights on Top Beauty & Cosmetics Websites in Vietnam on December 2025

As of December 2025, fragrantica.com leads Beauty & Cosmetics in Vietnam with 262.89K monthly visits. Its audience skews mobile-first (23.98% desktop / 23.98% mobile), and traffic is up month over month 1.48% and up year over year 29.01%. missymalone.co.uk holds second with 213.76K visits and a mobile-leaning mix (3.8% desktop / 96.2% mobile), while sephora.com ranks third with 100.46K visits.

Across the leaders, kleral.com is the most mobile-first (100% of visits), whereas betrend.com is the most desktop-reliant (100%). Momentum favors gharsoaps.shop in the latest month (18,413.64%), while theperfumeshop.com shows the steepest pullback. On a yearly view, blogdanhgia.com posts the strongest expansion (89,626.06%), contrasted with sulwhasoo.com (-86.48%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 54 of the top 100 sites are direct-led, 42 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.