Top Beauty & Cosmetics Websites in Guatemala

Key Insights on Top Beauty & Cosmetics Websites in Guatemala on December 2025

As of December 2025, soyfetiche.com leads Beauty & Cosmetics in Guatemala with 58.79K monthly visits. Its audience skews mobile-first (46.01% desktop / 46.01% mobile), and traffic is down month over month -47.51% and down year over year -42.19%. fragrantica.es holds second with 28.15K visits and a desktop-leaning mix (71.56% desktop / 28.44% mobile), while yesstyle.com ranks third with 8.03K visits.

Across the leaders, eau-thermale-avene.es is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (100%). Momentum favors trulybeauty.com in the latest month (2,231.18%), while ulta.com shows the steepest pullback. On a yearly view, aurafragrance.com posts the strongest expansion (1,190.14%), contrasted with nivea.com.gt (-96.16%).

Acquisition patterns also differ: soyfetiche.com is driven primarily by search, soyfetiche.com by direct, and soyfetiche.com by referral; overall, 40 of the top 100 sites are direct-led, 56 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.