Top Beauty & Cosmetics Websites in Malaysia

Key Insights on Top Beauty & Cosmetics Websites in Malaysia on December 2025

As of December 2025, fragrantica.com leads Beauty & Cosmetics in Malaysia with 600.01K monthly visits. Its audience skews mobile-first (15.01% desktop / 15.01% mobile), and traffic is up month over month 25.26% and up year over year 12.51%. bathandbodyworks.com.my holds second with 292.61K visits and a mobile-leaning mix (13.06% desktop / 86.94% mobile), while sephora.my ranks third with 230.05K visits.

Across the leaders, jeffreestarcosmetics.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors jeffreestarcosmetics.com in the latest month (25,045.95%), while caretobeauty.com shows the steepest pullback. On a yearly view, almusbahperfume.com posts the strongest expansion (11,671.78%), contrasted with althea.kr (-82.7%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 63 of the top 100 sites are direct-led, 35 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.