Top Beauty & Cosmetics Websites in Finland

Key Insights on Top Beauty & Cosmetics Websites in Finland on December 2025

As of December 2025, lyko.com leads Beauty & Cosmetics in Finland with 983.27K monthly visits. Its audience skews mobile-first (10.64% desktop / 10.64% mobile), and traffic is up month over month 108.7% and up year over year 64.38%. tallink.com holds second with 573.36K visits and a mobile-leaning mix (27.76% desktop / 72.24% mobile), while fragrantica.com ranks third with 457.19K visits.

Across the leaders, glowid.se is the most mobile-first (100% of visits), whereas revieve.com is the most desktop-reliant (100%). Momentum favors luxyhair.com in the latest month (9,495.24%), while houseoforganic.fi shows the steepest pullback. On a yearly view, sephora.sg posts the strongest expansion (688,000%), contrasted with sessionstore.fi (-44.84%).

Acquisition patterns also differ: lyko.com is driven primarily by search, lyko.com by direct, and lyko.com by referral; overall, 53 of the top 100 sites are direct-led, 41 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.