Top Beauty & Cosmetics Websites in South Korea

Key Insights on Top Beauty & Cosmetics Websites in South Korea on December 2025

As of December 2025, amorepacific.com leads Beauty & Cosmetics in South Korea with 585.03K monthly visits. Its audience skews mobile-first (30.21% desktop / 30.21% mobile), and traffic is up month over month 165.4% and up year over year 11.88%. innisfree.com holds second with 463.11K visits and a mobile-leaning mix (9.67% desktop / 90.33% mobile), while themedicube.co.kr ranks third with 326.63K visits.

Across the leaders, nailsbyfi.co.uk is the most mobile-first (100% of visits), whereas cosmax.com is the most desktop-reliant (100%). Momentum favors amorepacificmall.com in the latest month (24,870.66%), while innisfree.com shows the steepest pullback. On a yearly view, makeupamurder.com posts the strongest expansion (3,520,000%), contrasted with sephora.kr (-94.08%).

Acquisition patterns also differ: amorepacific.com is driven primarily by search, amorepacific.com by direct, and amorepacific.com by referral; overall, 78 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.