Top Beauty & Cosmetics Websites in Ghana

Key Insights on Top Beauty & Cosmetics Websites in Ghana on December 2025

As of December 2025, yesstyle.com leads Beauty & Cosmetics in Ghana with 10.69K monthly visits. Its audience skews mobile-first (8.42% desktop / 8.42% mobile), and traffic is up month over month 278.07% and up year over year 1,091.44%. perfumegh.com holds second with 5.71K visits and a desktop-leaning mix (75.46% desktop / 24.54% mobile), while fragrantica.com ranks third with 5.41K visits.

Across the leaders, milkmakeup.com is the most mobile-first (100% of visits), whereas shopmyshelf.us is the most desktop-reliant (100%). Momentum favors notino.co.uk in the latest month (1,312.04%), while farmasius.com shows the steepest pullback. On a yearly view, milkmakeup.com posts the strongest expansion (105,600%), contrasted with fentybeauty.com (-71.26%).

Acquisition patterns also differ: yesstyle.com is driven primarily by search, yesstyle.com by direct, and yesstyle.com by referral; overall, 53 of the top 100 sites are direct-led, 35 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.