Top Beauty & Cosmetics Websites in Kazakhstan

Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on December 2025

As of December 2025, monamie.kz leads Beauty & Cosmetics in Kazakhstan with 80.8K monthly visits. Its audience skews mobile-first (45.8% desktop / 45.8% mobile), and traffic is up month over month 110.69% and down year over year -21.49%. fragrantica.ru holds second with 65.67K visits and a mobile-leaning mix (33.74% desktop / 66.26% mobile), while kosmetista.ru ranks third with 32.98K visits.

Across the leaders, sunday-shop.ru is the most mobile-first (100% of visits), whereas avon.com is the most desktop-reliant (100%). Momentum favors aroma-butik.ru in the latest month (1,368.66%), while fentybeauty.com shows the steepest pullback. On a yearly view, staleks.com posts the strongest expansion (2,128.21%), contrasted with maroshka.com (-81.71%).

Acquisition patterns also differ: monamie.kz is driven primarily by search, monamie.kz by direct, and monamie.kz by referral; overall, 56 of the top 100 sites are direct-led, 38 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.