Top Beauty & Cosmetics Websites in Singapore

Key Insights on Top Beauty & Cosmetics Websites in Singapore on December 2025

As of December 2025, watsons.com.sg leads Beauty & Cosmetics in Singapore with 434.37K monthly visits. Its audience skews mobile-first (28.93% desktop / 28.93% mobile), and traffic is up month over month 41.94% and up year over year 2.6%. sephora.sg holds second with 316.1K visits and a mobile-leaning mix (34.29% desktop / 65.71% mobile), while fragrantica.com ranks third with 314.63K visits.

Across the leaders, espaskincare.com is the most mobile-first (100% of visits), whereas digidokaan.pk is the most desktop-reliant (100%). Momentum favors primor.eu in the latest month (64,472.63%), while themedicube.com.sg shows the steepest pullback. On a yearly view, digidokaan.pk posts the strongest expansion (5,330,700%), contrasted with paulaschoice.sg (-73.44%).

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 57 of the top 100 sites are direct-led, 43 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.